There are some great sites out there that offer exclusive free samples, exclusive coupons, and sometimes even free product coupons for new products. I know I have talked about some in my blog before but I wanted to mention them again :)
Kraft First Taste http://www.kraftfirsttaste.com/
Pssst General Mills http://pssst.generalmills.com/
Vocalpoint http://www.vocalpoint.com/index.html
House Party http://www.houseparty.com/
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